by DJ Neawedde | 18th June 2006
Helio is a new mobile brand that launched in May this year targeting the younger hip generation. Helio is a joint venture between Earthlink and SK Telecom (Korea), Sky Dayton who is the CEO of Helio, founded Earthlink at age 23. Helio is in partnership with MySpace right now to allow users to take photos from their Helio phones and post them directly to MySpace, you can also read and write messages and post bulletins directly from the phone. Helio has two devices available right now,”Hero” ($275) and “Kickflip” ($250). They are really pushing to create something that is more than just a phone with voice + messaging, they way they are marketing themslves toward the younger generation is unlike any other mobile service and this is why they will have great success in the wireless market.
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by DJ Neawedde | 18th June 2006
Helio is a new mobile brand that launched in May this year targeting the younger hip generation. Helio is a joint venture between Earthlink and SK Telecom (Korea), Sky Dayton who is the CEO of Helio, founded Earthlink at age 23. Helio is in partnership with MySpace right now to allow users to take photos from their Helio phones and post them directly to MySpace, you can also read and write messages and post bulletins directly from the phone. Helio has two devices available right now,”Hero” ($275) and “Kickflip” ($250). They are really pushing to create something that is more than just a phone with voice + messaging, they way they are marketing themslves toward the younger generation is unlike any other mobile service and this is why they will have great success in the wireless market.
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[…] Helio is announcing their first five Helio stores, beginning with the opening of the flagship location on the Third Street Promenade in Santa Monica, California in early October. Additional stores will open between October ‘06 into early ‘07 in cities including New York, Denver, San Diego and Palo Alto. Helio will also be opening additional stores throughout ‘07 in major markets. All Helio stores will be in hand-picked locations that are destinations for their community. Helio claims they won’t be found in a run down strip-mall or generic office complex. Their locations, like the store environments, will be Helio-centric, fun, cool spots. “Helio stores are a place where young people that are passionate about staying connected (like us) can go to fully experience Helio. They are gathering places for the Helio community where they can experiment with services and devices, explore content, get assistance, become Helio members or just hang with friends. Helio stores will be fresh, clean and simple and all about our young community, giving them a place to call their own.” […]
August 12th, 2006 at 8:01 pm
[…] Helio, which we covered in mid-June, is the most recent contender in the mobile network market. Their new TradeUps Express Program that offers you cash for your pre-owned technology products (cell phones, PDAs, game devices, MP3 players and digital cameras). New members can trade their pre-owned products up to 30 days after purchase of their new Helio device and activation of new service. You can get a free quote on your potential trade in here. Once you send in your product, they will inspect it and you will receive a check within 60-90 days. A very unique and interesting approach I think will win them many new customers. […]
August 12th, 2006 at 8:16 pm