E-mail properties proved popular with online marketers last month, garnering 49 percent of online ad impressions tracked by Nielsen//NetRatings AdRelevance–up slightly from 48.7 percent in April. Yahoo Mail accounted for 38 percent, while MSN Hotmail had 8.6 percent and Juno E-mail drew 1.1 percent. General community sites captured 16.3 percent of the impressions tracked last month by AdRelevance, compared to 16.1 percent last month. MySpace was the clear leader in this category, claiming 14.6 percent of all online ads served in May. Portals and search engines additionally accounted for 8.3 percent of May’s online impressions, versus 8.4 percent in April. Full article via Online Media Daily

E-mail properties proved popular with online marketers last month, garnering 49 percent of online ad impressions tracked by Nielsen//NetRatings AdRelevance–up slightly from 48.7 percent in April. Yahoo Mail accounted for 38 percent, while MSN Hotmail had 8.6 percent and Juno E-mail drew 1.1 percent. General community sites captured 16.3 percent of the impressions tracked last month by AdRelevance, compared to 16.1 percent last month. MySpace was the clear leader in this category, claiming 14.6 percent of all online ads served in May. Portals and search engines additionally accounted for 8.3 percent of May’s online impressions, versus 8.4 percent in April. Full article via Online Media Daily