Insider Pages : Yellow Pages Written by Friends
by DJ Neawedde | 20th June 2006
At InsiderPages.com people share reviews of local businesses and find great services they can trust. The site now has over 500,000 customer reviews from across the U.S. and over one million people visit the site each month to get the Insider details on local businesses. We are also helping thousands of small businesses find new customers over the Internet. This is a small site, but it is growing rapidly as partners include Yahoo and Google. Once you have a review(s) you can invite friends to sign up for free and they can see all of your reviews, also you can see theirs’. This is a great example of word of mouth referral online through friends and relatives, this site won’t have a problem winning people over.
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InsiderPages is another example of how the competitive advantages of the Yellow Page companies are being weakened. The Yellow Pages have long seen thier “content” they gather from merchants a competitive advantage. InsiderPages is taking that down. www.MerchantCircle.com is doing the same thing as we get merchants to create content. We are also impacting one of thier other advantages. They have long seen thier salesforce as a competitive weapon(as it is), but we build an alternative channel to the local merchant that will weaken.
June 22nd, 2006 at 10:27 pm