SPENDING ON ONLINE ADVERTISING WILL climb to around $19.96 billion this year–marking a 26 percent increase from last year’s $15.83 billion, according to new research by PQ Media.

National display and search ads will account for the largest single proportion of online ad dollars–$13.57 billion, up 24 percent from last year’s $10.92 billion, according to the report. Local advertising–including display and search ads at newspaper sites and local portals–also will claim a significant chunk of ad dollars–$5.28 billion, up 32 percent from last year’s $4 billion. Via Online Media Daily

SPENDING ON ONLINE ADVERTISING WILL climb to around $19.96 billion this year–marking a 26 percent increase from last year’s $15.83 billion, according to new research by PQ Media.

National display and search ads will account for the largest single proportion of online ad dollars–$13.57 billion, up 24 percent from last year’s $10.92 billion, according to the report. Local advertising–including display and search ads at newspaper sites and local portals–also will claim a significant chunk of ad dollars–$5.28 billion, up 32 percent from last year’s $4 billion. Via Online Media Daily