Dolby Laboratories, best known for its movie theater surround-sound systems, on Monday said it has teamed up with German virtual reality company Infitec GmbH to develop a three-dimensional theater projection system for theaters. Dolby will integrate Infitec’s 3-D technology, designed by Daimler Chrysler for automotive design, with the digital cinema playback system it developed for movie theaters converting to digital projection systems from 35-millimeter film projectors.

Digital 3-D systems are one tool Hollywood is using to staunch competition from DVDs, the Internet and video games to bring consumers back to theaters.
Dolby says its Infitec-based system would be cheaper and more flexible than that of the leading 3-D cinema company, Real D, because it allows a 3-D image to be projected directly onto standard white screens.

Real D’s system requires silver screens to boost light on the image. Real D has installed more than 200 screens worldwide and has led the two largest digital 3-D film debuts ever — the Walt Disney Co’s “Chicken Little” and “Monster House”. Source: Reuters

Dolby Laboratories, best known for its movie theater surround-sound systems, on Monday said it has teamed up with German virtual reality company Infitec GmbH to develop a three-dimensional theater projection system for theaters. Dolby will integrate Infitec’s 3-D technology, designed by Daimler Chrysler for automotive design, with the digital cinema playback system it developed for movie theaters converting to digital projection systems from 35-millimeter film projectors.

Digital 3-D systems are one tool Hollywood is using to staunch competition from DVDs, the Internet and video games to bring consumers back to theaters.
Dolby says its Infitec-based system would be cheaper and more flexible than that of the leading 3-D cinema company, Real D, because it allows a 3-D image to be projected directly onto standard white screens.

Real D’s system requires silver screens to boost light on the image. Real D has installed more than 200 screens worldwide and has led the two largest digital 3-D film debuts ever — the Walt Disney Co’s “Chicken Little” and “Monster House”. Source: Reuters