With the Zune player’s Fall launch timeframe rapidly approaching, retail stores need to know what they can sell and what to promote when the hardware is finally ready. This is why sources in retail now have additional information beyond what little Microsoft has made public. First is the price: despite claims that the Zune would ship for $399 due to its features, the most recent update puts the price on par with Apple’s current 30 GB iPod, which sells for $299. This may well be impressive given that the production player should have a bigger screen than the iPod. There will also be three colors, though what those will be isn’t public yet. Lastly, the WiFi features are relatively limited on the initial Zune model. Users will be able to bookmark tracks shared through WiFi to remind you to buy them later, but it won’t be possible to buy songs directly from the Zune itself.

Via Electronista