In aiming to become the producer of the most innovative design-led appliances in the world, Gorenje - one of the leading European appliance manufacturers - is unveiling two very special Premium Touch fridge-freezers, decorated with high-quality crystals from Swarovski.

The high-tech, 200 cm-high, user-friendly appliance is controlled by a touch screen mounted at eye-level on the fridge door. The touch control panel allows adjustment of the various settings of the appliance, displays the temperatures and warns of any problems. It is also the user interface for the built-in radio, recipe book and voice memo recorder/player.

The unique Premium Touch fridge-freezer, called the “Eye-catcher”, with its gloss black color and elegant door, features 7,000 hand-embedded crystals from the world famous Swarovski. This black refrigerator – eye-catcher - is a unique appliance. Only 5 of them were produced so far: 1 for Slovenia, Russia, Romania, Serbia and now for the UK. The purpose of the eye-catcher is to be sold for charity. £10,000 ($18,905 USD)

Based on the “Eye-catcher”, the commercial series in black and silver with 3,500 crystals. The eye-catcher and the black commercial fridge-freezer are going to be exhibited and exclusively available at Harrods in London. £1400 ($2,646 USD)

Gorenje’s visionary approach has engendered a unique philosophy of the beauty of the home, where household appliances play a central role as beautifully designed and unique elements in contemporarily homes.