Microsoft’s contextual advertising platform, named ContentAds, sent out the first invitations to prospective participants in its pilot program. Starting on “primarily” (their word) MSN owned sites, Microsoft says that ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools. Via TechCrunch

Microsoft’s contextual advertising platform, named ContentAds, sent out the first invitations to prospective participants in its pilot program. Starting on “primarily” (their word) MSN owned sites, Microsoft says that ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools. Via TechCrunch