Back in May, we took a look at Spot Runner, an online ad agency that streamlines advertising on TV and boasts cost efficiency as it’s gem. The 10 month old start-up has just raised $40 million in it’s third round of financing. Who’s behind the big pile o’ cash? Big names like CBS, former News Corp. exec Lachlan Murdoch, and two major advertising holding companies - WPP Group and Interpublic Group.

Spot Runner plans to use the new funds to further refine its core local TV advertising solutions and greatly expand its breadth of services to support key emerging mediums such as online video, video on demand and IPTV.

This comes 2 months after CBS decided to simulcast the “CBS Evening News with Katie Couric” online. Spot Runner’s technology, CBS says, “provides broadcasters the opportunity to expand the demand for local advertising by providing clients a quick and easy way to promote their businesses.” Spot Runner’s service also increase advertising demand and will continue to allow stations to control their inventory. Spot Runner via Ad Age

Back in May, we took a look at Spot Runner, an online ad agency that streamlines advertising on TV and boasts cost efficiency as it’s gem. The 10 month old start-up has just raised $40 million in it’s third round of financing. Who’s behind the big pile o’ cash? Big names like CBS, former News Corp. exec Lachlan Murdoch, and two major advertising holding companies - WPP Group and Interpublic Group.

Spot Runner plans to use the new funds to further refine its core local TV advertising solutions and greatly expand its breadth of services to support key emerging mediums such as online video, video on demand and IPTV.

This comes 2 months after CBS decided to simulcast the “CBS Evening News with Katie Couric” online. Spot Runner’s technology, CBS says, “provides broadcasters the opportunity to expand the demand for local advertising by providing clients a quick and easy way to promote their businesses.” Spot Runner’s service also increase advertising demand and will continue to allow stations to control their inventory. Spot Runner via Ad Age