Rain sensitive cosmetic billboard
by DJ Neawedde | 16th November 2006
Now this is an interesting invention. The brainchild of Leo Burnett - the rain-sensitive billboard, made exclusively for Max Factor cosmetics.
The billboard will change once it rains to give the effect that the mascara is running. And that will hopefully make the ladies buy their rain resistant mascara. Via Core 77








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[…] I’d have to say my favorite billboard is still the rain sensitive cosmetics billboard. […]
January 13th, 2007 at 6:55 pm
Wow, I like it. Very creative!
October 24th, 2007 at 9:04 pm