Google has just announced the official testing pahase for their new radio ad campaigns, a system it acquired by purchasing dMarc Broadcasting in early 2006 for $102 million.

The new system, appropriately named ‘Google Audio Ads’, is basically a branch of AdWords, letting advertisers create and manage radio advertising campaigns using AdWords.

According to Google’s Inside AdWords, “You’ll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played.”

Google Audio Ads is working with more than 700 radio stations covering more than 200 metropolitan U.S. markets, Google spokesman Mike Mayzel said.

Right now, Google is inviting a small set of AdWords advertisers for testing, you can also fill out an application. No official release date has been announced for the new system.

This latest radio venture of Google’s was anticipated by many and follows a move earlier in November to broker print newspaper ads.

Google has just announced the official testing pahase for their new radio ad campaigns, a system it acquired by purchasing dMarc Broadcasting in early 2006 for $102 million.

The new system, appropriately named ‘Google Audio Ads’, is basically a branch of AdWords, letting advertisers create and manage radio advertising campaigns using AdWords.

According to Google’s Inside AdWords, “You’ll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played.”

Google Audio Ads is working with more than 700 radio stations covering more than 200 metropolitan U.S. markets, Google spokesman Mike Mayzel said.

Right now, Google is inviting a small set of AdWords advertisers for testing, you can also fill out an application. No official release date has been announced for the new system.

This latest radio venture of Google’s was anticipated by many and follows a move earlier in November to broker print newspaper ads.