An article of mine on Web 2.0 revenue streams is up for free on the IWR website. It looks at different business models and how sites with sticky content can take these on board.

It’s the task of the site’s managers to make sure that a profit-sharing scheme is mutually beneficial, so that those all-important loyal users keep on posting. It’s also vital that users feel committed to the site. A loyal and friendly community is the first step, and revenue generation features should only be added later – sell out and you will sink.