Apple Market Share Rising, as I Get Less and Less Cool

Apple’s market share is rising (currently at 5.6%), as my coolness falls in direct, but inverse, correlation. No longer am I the only person in the cafe with a white laptop, and it bugs me. As much as I admire the user interface, love the modern design and appreciate the fact that it ‘just works’, I can’t help feeling a little peeved. You more than likely already have an iPod, so if you haven’t already, then why not jump on the band-wagon and get a Mac.








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