Google to bid $4.6 billion on 700 MHz spectrum
by DJ Neawedde | 20th July 2007
For the FCC’s upcoming auction for the 700MHz spectrum, Google has set aside $4.6 billion (the FCC’s reserve price) to bid on it. But - only if four “principles of openess” are met to give consumers a wider choice in broadband services. The openess will also increase healthy competition between providers.
The four principles Google wants the FCC to require are:
- Open applications: consumers should be able to download and utilize any software applications, content, or services they like;
- Open devices: consumers should be able to utilize their handheld communications device with whichever wireless network they prefer;
- Open services: third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and
- Open networks: third parties (like ISPs) should be able to interconnect at any technically feasible point in a 700 MHz licensee’s wireless network.
Google lookin’ out for all of us peeps. Word. Press Release [Google]








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