A Seattle based startup named Pelago is has filed a patent for ‘Pay-For-Visit Advertising’. What is it? The system would use Bluetooth, GPS, Bluetooth, and/or RFID on mobile devices to track people’s visits to shops, restaurants, etc., which appeared in ads shown to you on your device. Phone calls could also be tracked to see if you dial an advertiser’s number, and bank tracking to see if you made a purchase. I have a feeling this just isn’t going to sit to well with some people. Pelago has just raised $7.4M from Jeff Bezos and other investors.

A Seattle based startup named Pelago is has filed a patent for ‘Pay-For-Visit Advertising’. What is it? The system would use Bluetooth, GPS, Bluetooth, and/or RFID on mobile devices to track people’s visits to shops, restaurants, etc., which appeared in ads shown to you on your device. Phone calls could also be tracked to see if you dial an advertiser’s number, and bank tracking to see if you made a purchase. I have a feeling this just isn’t going to sit to well with some people. Pelago has just raised $7.4M from Jeff Bezos and other investors.