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Now that you have a website up and running, how are you going to market it? Here we present 10 ways to market your website through optimization.
The 10 Commandments of Website Optimization
Search engine optimization has evolved since the early days of the internet – growing to encompass much more than just optimizing a website’s code. For example, Google no longer uses meta description and tags to decide organic search rankings. Instead, Google’s algorithm measures severalmarketing elements which determine search rankings.
The first step in every marketing strategy is to create clear goals and determine the best way to meet those goals. Without a goal for yourmarketing strategy, you will end up wasting time and money.
Selecting a good domain name (something easy for customers to remember) is critical to promoting your brand digitally. Ideally, your domain name should include the name of your company. However, if you can’t use your company’s name, you need to use something that customers will associate with your brand.
You must have a functional website that is easy for visitors to navigate. Make sure that you don’t have any duplicate pages because using the same content in more than one place online will hurt your search engine rankings. Also, make sure your site doesn’t have any broken links.
Mobile searches now make up most online searches. That means you need a mobile-friendly site. Unfortunately, many older sites aren’t mobile-friendly – which causes them to miss much of their target audience.
Most of your site’s visitors will arrive via search engines (like Google and Bing). That means your site will need to have keywords relevant to what your target audience is looking for online. Keyword planning and research are essential to attracting your target audience.
Your site must have quality, original content because search engine algorithms place a high importance on it. Your content must also stay fresh, regularly updated to get the uppermost possible organic search rankings. A blog can help you maintain new content.
Optimizing your site for local SEO can attract customers near you by promoting your business in Google Maps. Many mobile users search for local businesses in Google Maps.
Social media doesn’t directly impact your site’s rankings. However, much of your digital audience won’t engage your brand through your website. Instead, a lot of your audience will connect with your brand on social media. Therefore, if you end up getting a lot of traffic from social media profiles, it will indirectly boost your search engine rankings.
Off-page marketing elements are essential too. Even though you might not see something wrong on your site, a search engine might discover an error which will hurt your rankings. In fact, off-page mistakes can get your site penalized by Google. Therefore, hiring a professional to look over the technical and off-site SEO features on your site might be a good investment.
Lastly, Google publishes guidelines which cover marketing best practices. You need to make sure that your site follows the Google guidelines to avoid any penalties. Severe violations can even get your site banned from search engine results, Therefore, hiring an SEO professional can help keep your site stay compliant with Google policies.
In short, yourmarketing strategy should fit into your overall digital marketing strategy. It needs to increase the value of your brand to your digital audience, which is critical if you expect to stand out from your competition. Therefore, your strategy must include clear goals and a plan of action on how to meet those goals. Furthermore, your site must have engaging content, be functional and mobile-friendly, optimized so search engines and visitors will find you.
Finally, your website must meet Google’s SEO guidelines. Hiring a professional to improve your site’s marketing elements can increase your organic search rankings. Also, a professional will help you avoid potential Google penalties.